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This is the perfect example of how branding can influence your preferences. When this was known as Dr. Chocolate, I was head over heels for it. My original notes on this one say, and I quote, “Tastes like chocolate and ginger! Lovely and warming. A favourite.” I loved it. So guess how happy I was when I learned it had been rebranded as Spiced Carob? Soooooo happy!! I’d always avoided Spiced Carob, because I hate carob (or, as I like to think of it, IMPOSTOR CHOCOLATE) with a burning, blinding, aggressive, sinful passion. But, as they say, what’s in a name, roses, sweetness, yada yada yada… so I gleefully procured myself a cup of Spiced Carob, and… enh. The thrill is gone.

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