Welcome to Steepster, an online tea community.

Write a tea journal, see what others are drinking and get recommendations from people you trust. or Learn More


This is the perfect example of how branding can influence your preferences. When this was known as Dr. Chocolate, I was head over heels for it. My original notes on this one say, and I quote, “Tastes like chocolate and ginger! Lovely and warming. A favourite.” I loved it. So guess how happy I was when I learned it had been rebranded as Spiced Carob? Soooooo happy!! I’d always avoided Spiced Carob, because I hate carob (or, as I like to think of it, IMPOSTOR CHOCOLATE) with a burning, blinding, aggressive, sinful passion. But, as they say, what’s in a name, roses, sweetness, yada yada yada… so I gleefully procured myself a cup of Spiced Carob, and… enh. The thrill is gone.

Login or sign up to leave a comment.

Login or sign up to leave a comment.


Following These People