“Do you like chai?” I ask the fish-customer as she hands me her sample cup. I don’t even wait for her enthusiastic “YES!” before I start to fill the cup with the chai blend. Again, I remind her of the unfounded health benefits that we claim for white tea, and I also tell her about the benefits of mate. I notice her desirous reaction to the words “appetite suppression” and I make a mental note to emphasize this quality as I lead her to the rare tea sample.
Again, my conscience kicks in. Should I tell her that studies have shown that mate may cause cancer? After all, she deserves to hear the pros and cons together, so that she can make a truly educated decision. But no, my hunger for that big ticket leads me closer to the kill.
