Hmm. The smell wasn’t as strong for me as some other people described. It smells sweet and complex, and is a nice light tea. I wish it were a bit more nutty… anyhow, the health benefits are so great and it is pretty yummy, so it will have a place in my cupboard. Second steep is way weaker and I think a third would be hot water. Also, the vegetal after taste is not off-putting at all.