I purchased this from Jas eTea for a comparable price and am very impressed with it. I think the playing up of the cinnamon is reasonable. It comes through nicely in the aroma as a Mexican mole or spiced hot chocolate. This tea also has a big fruit bouquet, with punching white grapefruit, simmered yellow plums, and candied apples. Flavors percolate in goat milk caramel, toast, honey, and a bit of soy. Complex, easy to brew, and very enjoyable. Worth seeking out in my opinion.