I was excited to try this, because such respectable reviewers have given it such good remarks. Alas, I just don’t like this very much. I find it on the bitter side, and very astringent, when taken straight. It does make a decent latte, though. As a latte, the texture is nice and rich, and the bitterness/astringency is balanced with the milk. As a straight matcha, this is a 6. As a latte, it’s an 8. Overall, 7. I’ll keep it around, and use it in the mornings before work when I need caffeine but don’t want to start a regular pot of tea. I doubt I’d choose it over other teas when I have the time to be leisurely.