My first impression of the aroma was that it smelled exactly like fruity pebbles cereal. This really excited me but as I took a sip the hibiscus turned out to be a little too overwhelming for me. The tartness came on a bit strong and I think I’m starting to realize that I’m not a big fan of this flavor profile. By the way, I cold brewed this so I’m not sure if that has anything affect on it. It still smells nice but I don’t think I can handle the tartness.