I am in love with this tea. One day my tea tastes may grow up, but today is not that day. I just ordered a crap load more of this from Davids. I don’t know what goji is supposed to taste to like this, but this tastes like a big melon-y gulp of fruity goodness. Just be careful not to let brew for too long because then the hibiscus seems to come out and make it tart. I was about to give up on Davids when I got this, and I actually only ordered it to keep another tea company, but it ended up being the big winner out of the bunch. Love!!