Tonight I wanted to smell this tea more than getting that brisk get-up and go, so only steeped a scant 3 min. I have found it can easily go 4 to 5 min with no ruinous bitterness. This tea makes me happy. If you can handle the caffeine in black tea in the evening, the sweet yet completely sugar-free flavor will float you away on creamy, cakey aromas. A great way to satisfy late night sweet tooth cravings and the perfumy bergamot soothes me in its constancy. It is nice to have a go-to tea.