I’ve sampled several gyokuros, and so far this is my favorite. It has a depth of flavor some others seem to lack. It almost has a “chocolately,” dense sort of scent in the tin. I brew this at about 155 for two minutes only, otherwise it does turn bitter. But brewed properly, it yields a flavorful yet delicate, savory, vegetal cup. The price point of this gyokuro is more comfortable than some others I’ve found. In my experience, the second infusion is not as rich; the third is very good, then after that it loses flavor.