I admit to buying this because Captain Picard likes his tea hot and of the earl grey variety. This is my first earl grey so take this with a grain of salt. Smelling the tea in the tin gave me high hopes, I enjoy strong flavored teas, but after steeping I find this tea to be pretty mild with only a hint of bergamont coming through. I added a tea spoon of sugar to liven this up a bit. Like others have mentioned, a shorter steep time is probably best fo this tea.