This smells deeply chocolatey and very much like a rich brownie. The flavor in the sip is a little muted and that is amplified as the cup cools, but the finish is where it is at. It tastes very heavily of chocolate and I can totally picture brownie. I’m liking this chocolate flavoring better than a lot of other tea companies attempt at chocolate. I bet this tea would taste fantastic as a latte! I might try that with my second bag.