This tastes just like oatmeal with brown sugar and maple to me, which is a food I really like. I prepared it first hot and thought it tasted like a slightly flavored astringent black tea. Then I prepared it as a pitcher of iced tea. I did not add any sweeteners or other additives. As iced tea it is creamy and sweet with a slight and pleasing astringency. The brown sugar is more prevalent to me than the maple flavoring. The oat flavoring is present in the aftertaste, which is sweet and lingers. I have really enjoyed my first cup of this iced.