I only had a teaspoon of this left and I seem to remember thinking it was very weak last time so I mixed it today with a bag of Bird & Blend’s Snowball. These look exactly the same, so I’m not sure what the difference is. Maybe the smokiness in Fireside Snuggles isn’t in Snowball? I didn’t experience any smoky flavors in this cup, so to me they seem pretty much identical. The chocolate was stronger today, a creamy milk chocolate, with the two combined. Dropping my rating from a 70 because this one doesn’t really stand on its own for me and it’s much too similar to Snowball which is also not a favorite.