The directions say to steep this tea for 2-2.5 minutes. I did 2 minutes for my first steep and boy was I disappointed! It was a little bitter and tasted nothing like cookies. I added milk like it suggests and sugar, but it didn’t help. For my second steeping I did 2 minutes again, added a little sugar and it was a whole different tea! It was very cookie dough like and the black tea base wasn’t over powering or bitter. It seemed pretty creamy on it’s own to me. I did just over 2 minutes for the third steep and it wasn’t quite as delicious as the second steeping. Next time I think I will do the first steep for 1 minute instead of the initial 2.