I had this again as an iced latte. It definitely does help for me to mix the matcha first with hot water and mix, and then add ice and milk. I love the way this smells, and I enjoy it, but I wish that it was at a stronger flavor level. (I assume that the free sample is at delicate flavor level.) It just doesn’t taste quite cheesecakey to me. It’s still good, don’t get me wrong, and I enjoyed it, but having gotten the amaretto in distinctive, I realize how much less flavor there is.